
About
ALLUMA
We are committed to building better homes and communities, together; to finding solutions that help us build a better world for all; and which offer balance between our needs for both individuality and connection.
We are committed to building resilient and healthy communities that support, and are supported by, diverse individuals that feel seen and valued, and which challenge, strengthen and inspire us all.
Our Vision
TO CREATE REGENERATIVE COMMUNITIES
Designing and building healthy, regenerative, and resilient homes and communities that encourage greater connection to ourselves, to each other and to nature
To build better as an alliance of partners
Radically redesigning the business of building homes to work as a system, not in silos; as an Alliance of Partners, with all stakeholders involved from inception and aligned for good
To create a replicable framework and philosophy
Politically-neutral and adaptable to different territory typologies (urban, suburban, rural), locations, climates, cultures, and income brackets; to help speed up the adoption of regenerative communities everywhere
What We Stand For
A Systems-Thinking, Long-Term and Infinite Mindset
Building an organization that: uses systems thinking to solve complex issues; is resilient to political, cultural and economic change by prioritizing long-term system wellbeing over short-term profit; and is focused on building better homes and communities for the benefit of people, communities and planet
Governance & Technology for Good
Using governance systems based on stewardship and sociocracy ideals to encourage participation, agency and just results. Using technology as a tool to enhance communication, collaboration, creativity, and efficiency, and never as a replacement for real connection
Connection & Common Purpose
Connected as a system; an alliance of all stakeholders with a common purpose; ensuring everyone is seen and valued for our varied qualities, knowledge, skills, assets, and perspectives
Kind, Smart, Creative People
Surrounding ourselves with people and organizations that are kind, smart and creative, that help us solve complex issues in respectful and meaningful ways
Good Design
Making new concepts, behaviors and experiences as frictionless as possible to increase their acceptance, adoption and replication. This is achieved by ensuring the pain points, challenges and needs of all partners are incorporated in the thoughtful design of spaces and systems
Making Mistakes & Learning
Creating solutions-oriented environments where we can safely make mistakes that foster curiosity, creativity, learning and growth
Circularity & Stewardship
Taking responsibility for the decisions and actions we take, not just at the individual level, but also at community, regional and global levels. Using stewardship ideals as a better way to care for ourselves, our communities, and nature
Sharing the Lessons Learned
Transferring knowledge and wisdom at local, regional and global levels to speed up the transition to healthier, better homes and communities, for as many people as possible
Our Team
We’re currently building Alluma’s team.
Are you passionate about building better homes and communities?
Want to challenge the status quo?
If you’re interested in joining the team, please reach out and let us know how we might be a good fit.
Samantha Newman
Founder & Practical Dreamer

MK Mcgowan
Storyteller & Strategist

Michelle Strohl
Researcher & Curious Thinker


Carolyn Fell
Visual Designer & Food Explorer

Alexa Newman
Researcher & Flower Lover
Join our Team