Why Mallorca?
Rooted in Mallorca, designed for a better future
Mallorca is where our vision begins. An island of extraordinary beauty and history, but also under significant pressure from rising housing costs and fragile infrastructure. An island reliant on finding the right balance between supporting its vital tourism industry and protecting the island’s natural resources. As the place where our founder, Samantha Newman, was born and grew up in, it is a significant advantage to understand the nuances of the island’s needs and how things work.
The combination of addressable challenges and opportunities,
makes Mallorca the perfect choice for our first regenerative community
Multiple forces converge
to create an unprecedented opportunity
Market Demand: Exponential growth of Mallorca’s luxury rental and vacation home market has made homes unaffordable for many local residents. Mallorca needs long-term solutions so the island can support its vital tourism industry.
Fragile Ecosystems, Limited Resources & Lagging Infrastructure: A regenerative community’s ability to treat its own water, generate renewable energy, and increase biodiversity, strengthens local infrastructure and resilience, especially for an island with limited potable water, local infrastructure at capacity, and reduced biodiversity from past rapid development.
Local Government Support:
Mallorca’s government is offering land and grants to build sustainable and affordable housing. It is also open to creating opportunities that increase revenues or reduce costs for the island and which also address the needs of its constituents regarding housing, health, and social needs. Mallorca has the opportunity to lead the way and show how regenerative development can restore balance rather than deplete it.
Local Jobs and Training: Construction and ongoing operations will prioritize local workers and will train and build new expertise in regenerative design that can spread across the island.
Sustainability Mindset: Mallorca has spent the last few decades investing in sustainability and biodiversity projects, resulting in a robust network of sustainability minded vendors and organizations specializing in healthy materials, systems and products for Alluma to tap into.
Technology Readiness: The systems (energy, water, materials, operations, communications, etc.) needed for building regenerative communities are available, proven and cost-effective.
Need for Community & Partnership: Mallorca is intricate and diverse. Local residents live symbiotically with tourists, expats, retirees, immigrants and wealthy vacation home owners; businesses range from artisanal to industrial; a multi-cultural and multi-lingual melting pot. Environments that can navigate through these layers of complexity, nuance and richness will thrive, as will partnership structures that help all parties communicate and collaborate.
Policy Alignment: EU climate targets require new buildings to become more energy and resource efficient. Support in the form of expertise, financing and subsidies from EU, the UN and other sources provide the right incentives and context in which Alluma can build its first regenerative community, in ways that mitigate risk.
A Replicable Blueprint: Alluma’s objective is to help speed up the replication of the Regenerative Community typology by documenting what we build in Mallorca, sharing knowledge, and creating a blueprint that can be adapted across Europe and anywhere.
DIG DEEPER. KEEP EXPLORING
If you’re passionate about finding new solutions to a broken system, please read on and learn more about what we’re building. If you like our vision for an Alliance of Partners, reach out and let’s find where our paths intersect. Join us as we build our first regenerative community in Mallorca!
BENEFITS
for our partners
Why Systems
Work Better Than Silos
How Does A System
Become Resilient? Flourish?
WHY MALLORCA?
WHY NOW?